IAB Europe anunta lista scurta a finalistilor pentru Premiile de Cercetare ale acestei organizatii. Castigatorii celor sapte categorii vor fi anuntati pe data de 30 mai, in cadrul unei gale la finele primei zile a Congresului IAB Europe Interact 2012, ce va avea loc la Barcelona.
Categoria: Eficienta in publicitate
IAB UK - Mobile Rich Media Effectiveness Study with John Lewis
Microsoft Advertising - Cross Screen Planner
Uni. of Barcelona - TV Integrated Advertising: Conscious and unconscious processing and effectiveness
in young and senior targets
Vivaki - The Spanish Online Video Pool: The future of digital video advertising
Yahoo! - Shortcast - Quality Short Form Video and Advertising to 2015
Zenith - Net radar. Internet, more than just a click
Categoria: Masurarea audientelor
BE Viacom International - The Brand Engagement Project
BSkyB & Cranfield Uni. - Online engagement: Myth or Metric?
Financial Times - Financial Times Average Daily Global Audience (ADGA) November 2011: Assured by PricewaterhouseCoopers
OMD Czech - Potential of online video advertising
Categoria: Branding
BE Viacom International - The Brand Engagement Project
EyeTrackShop - Facebook EyeTracking Study
IAB UK - Building Brands Online Trilogy - Starbucks, Maggi So Juicy and Lucozade Sport and Sport Lite
IAB UK - Mobile Rich Media Brand Effectiveness Study with John Lewis
Microsoft Advertising - Infiniti multi-screen advertising effectiveness
Microsoft Advertising - Premium Formats: A price worth paying?
Categoria: Comportamentul si atitudinile consumatorilor
InsightGroup - Carlsberg Sport: Recruiting youth through collectivism on social media
Microsoft Advertising - Meet the Screens
Omnicom Media Group / Microsoft Advertising - The Mobile Love Affair: How Mobile is Shaping the Future of Grocery Shopping
Starcom MediaVest Group - Actions speak louder than clicks: Uncovering the value of social media actions
Yahoo! - Shortcast - Quality Short Form Video and Advertising to 2015
Categoria: Cross Media
Financial Times - FT Integration Initiative
IAB UK - Three Device Lives: Tablets in Context
Microsoft Advertising - Cross Screen Planner
Orange Advertising - Exposure 2011 - Mobile and tablet media usage across Europe
Categoria: Mobile Internet
BrandScience - Coin Hunting – Bulletproof success with mobile marketing for McDonald's
IAB UK - Mobile Rich Media Brand Effectiveness Study with John Lewis
IAB UK - Three Device Lives: Tablets in Context
Omnicom Media Group / Microsoft Advertising - The Mobile Love Affair: How Mobile is Shaping the Future of Grocery Shopping
Orange Advertising - Exposure 2011 - Mobile and tablet media usage across Europe
Categoria: Social Media
Havas Media - Social Media Attribution: Quantifying the contribution of Social Media in Digital campaign architecture
MediaCom - Measuring the value of a Facebook Fan and content activity for Skittles
OMD Russia - Garden of Persil Freshness
Starcom MediaVest Group - Actions speak louder than clicks: Uncovering the value of social media actions
Juriul acestor Premii ii include pe Nick Hiddleston, Worldwide Research Director - ZenithOptimedia, presedinte al juriului, Serena Belloni - IAB Italia, Lisa Cowie - Senior Manager of Insight la Viacom International Media Networks si Jo Rigby, Global Insight Director la Omnicom Media Group.
Alison Fennah, vicepresedinte pentru cercetare si marketing la IAB Europe, declara: "Aceste premii aduc recunoastere si promoveaza rolul vital pe care cercetarea il are in marketingul digital eficient. Am primit aproape 100 de inscrieri anul acesta, toate la standarde inalte, exceptionale. Membrii juriului au fost profund impresionati de standardul proiectelor inovatoare de cercetare desfasurate pe pietele europene si asteapta cu nerabdare sa ii sarbatoreasca pe castigatori in data de 30 mai".
IAB Europe multumeste pentru sprijinul sponsorului Premiilor de Cercetare, SPA Future Thinking. Richard Barton, Managing Director la SPA Future Thinking, a declarat: "Suntem mandri sa sustinem Premiile de Cercetare ale IAB Europe si sa aducem recunoastere rolului cercetarii de calitate in cresterea afacerilor de media digitale".
Contact
Media: Lucy Green, e-mail: pressrelations[at]iabeurope.eu
Sarah Botterill, Insight and Communications Manager insight[at]iabeurope.eu
Pentru mai multe detalii despre Premiile pentru cercetare si Interact: www.interactcongress.eu
Sponsori: Steve Miller, E-mail: membership[at]iabeurope.eu
Despre SPA Future Thinking
SPA Future Thinking a reusit sa devina una dintre cele mai dezvolate companii specializate in cercetarea de piata, cu birouri in Anglia, Germania, Franta si Italia. Creativitatea si inovatia sunt atuurile acestei companii, ofererind servicii specializate pentru clienti dintr-o multitudine de sectoare. www.spafuturethinking.com
Despre IAB Europe
IAB Europe este o federatie a Birourilor de Advertising Interactiv (IAB) din toata Europa. Misiunea IAB Europe este sa promoveze cresterea pietelor de advertising interactiv in numele clientilor sai si a membrilor din fiecare tara. IAB Europe are peste 5000 de companii membre. www.iabeurope.eu.
