Cunoscutul actor si comedian britanic Jeff Leach se intoarce, in calitate de MC si entertainer al ICEEfest, iar agenda concertelor, petrecerilor, spectacolelor de stand up e mai consistenta ca niciodata.
Temele acoperite in cele doua zile acopera zone ample, incepand de la perspectiva "gigantilor" globali (Google, Facebook, Twitter, Yahoo, Microsoft etc) care afecteaza intreaga industrie, pana la creativitate, viralitate, continut, aplicatii mobile, advertising programatic, performance marketing dar si e-commerce sau antreprenoriat.
Iata informatii suplimentare despre principalele zone de continut ale ICEEfest 2015:
- Global giants' view
- Creativitate si campanii virale
- Apps & Mobile
- Continut si Jurnalism
- Programmatic Advertising
- eCommerce si Performance Marketing
- Antreprenoriat si Startups
Participantii la ICEEfest pot ajunge joi si vineri gratuit la festival, cu o masina UBER.
ICEEfest - Interactive Central and Eastern Europe Festival - e organizat de ThinkDigital si e prezentat de Orange. In asociere cu XAXIS - a Group M Company. Driven by Toyota Hybrid. Evenimentele din festival sunt sustinute si de Prometheus, Huawei si BCR.