Cea de-a cincea editie a Effie Romania, premiile destinate celor mai eficiente campanii de publicitate, s-a soldat joi seara cu nu mai putin de 42 de castigatori - cu sase mai multi fata de editia din 2007, cand au fost, totusi, mai putine inscrieri. In total, au fost 66 de campanii nominalizate la diversele categorii, dintr-un total de 90 inscrise in concurs.
Premianti si finalisti la fiecare categorie:
ALCOHOLIC BEVERAGES
Campania: The story goes on - Gold EFFIE
Brand: Timisoreana
Inscrisa de GMP Advertising
Campania: Men’s day - Silver Effie
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Campania: Cornel the stag charms the economy segment
Brand: Ciucas
Inscrisa de Gravrila & Asociatii
Campania: Gentlemen
Brand: Zaraza 3 stars
Inscrisa de Next Advertising si CAP
NON-ALCOHOLIC BEVERAGES
Campania: Family harmony - Silver Effie
Brand: Giusto
Inscrisa de Cupid Consultancy
Campania: Urban Fest - Silver Effie
Brand: Mountain Dew
Inscrisa de Graffiti BBDO
Campania: Wild Christmas - Bronze Effie
Brand: Bergenbier
Inscrisa de BV McCann Erickson Romania
Campania: Poiana Negri Supports Romanian Cuisine
Brand: Poiana Negri
Inscrisa de BV McCann Erickson Romania
CORPORATE REPUTATION, IMAGE & IDENTITY
Campania: Successful stories - Silver Effie
Brand: Rompetrol
Inscrisa de Odyssey Communication
Campania: Respectful employee, respectful bank
Brand: UniCredit Tiriac Bank
Inscrisa de Headvertising
Campania: Respect For The Future
Brand: Petrom
Inscrisa de Ogilvy Group
FINANCIAL LOANS
Campania: Rings - Bronze Effie
Brand: Millennium Bank
Inscrisa de GMP Advertising
Campania: New Home Credit Loan
Brand: Piraeus Bank
Inscrisa de Draft FCB
FINANCIAL OTHERS
Campania: Education campaign - Gold Effie
Brand: ING Pensions Fund
Inscrisa de Headvertising
Campania: Curious to find out the truth? - Silver Effie
Brand: ING Cont'ROL
Inscrisa de CAP
Campania: Avoid boredom
Brand: Allianz Tiriac Pensii Private
Inscrisa de Graffiti BBDO
FOOD PRODUCTS 1
Campania: Delaco.Good on cheese - Silver Effie
Brand: Delaco
Inscrisa de CAP
Campania: As it used to be - Silver Effie
Brand: Napolact
Inscrisa de Propaganda
Campania: Looking for the 8th wonder
Brand: Dobrogea
Inscrisa de CAP
Campania: The weather for the picnic
Brand: Maggi Moments
Inscrisa de BV McCann Erickson Romania
FOOD PRODUCTS 2
Campania: The picky women - Silver Effie
Brand: Magura
Inscrisa de BV McCann Erickson Romania
Campania: Lays' arrival
Brand: Star Chips
Inscrisa de Graffiti BBDO
MEDIA & ENTERTAIMENT
Campania: Nunta Pe NeVe (Blind Wedding) - Silver Effie
Brand: Radio 21
Inscrisa de BV McCann Erickson Romania
Campania: Equity campaign 2006 - 2007 - Bronze Effie
Brand: Itsy Bitsy
Inscrisa de GMP Advertising
Campania: The Daily CanCan
Brand: CanCan
Inscrisa de 23 Communication Ideas
NEW PRODUCT OR SERVICE INTRODUCTION
Campania: Inspired by life - Gold Effie
Brand: Millennium Bank
Inscrisa de GMP Advertising
Campania: Keep the taste of love - Gold Effie
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania
Campania: The rest is CanCan - Silver Effie
Brand: CanCan
Inscrisa de 23 Communication Ideas
Campania: Hot Legs
Brand Cellulight
Inscrisa de Spotlight Advertising
NON FOOD PRODUCTS
Campania: Best from traditions - Silver Effie
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
Campania: Discipline all around - Silver Effie
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
Campania: The Effects of the TV - Gold Effie
Brand: CNA
Inscrisa de Sorin Psatta
Campania: No to the President's Relegation! - Silver Effie
Brand: Referendum
Inscrisa de GMP Advertising
Campania: Invent your own future! - Bronze Effie
Brand: Fundatia Dinu Patriciu
Inscrisa de Odyssey Communication
OTHERS
Campania: Be Interactive - Silver Effie
Brand: Interact
Inscrisa de Bridge Communication
PHARMACEUTICALS
Campania: Better Laugh than Cry Going Through It - Gold Effie
Brand: Furazolidon
Inscrisa de Propaganda
PROMOTIONS FMCG FOOD
Campania: Small prizes suck - Gold Effie
Brand: Sprite
Inscrisa de BV McCann Erickson Romania
Campania: Delma Easter Promotion - Silver Effie
Brand: Delma
Inscrisa de Ogilvy & Mather
PROMOTIONS FMCG NON FOOD
Campania: The perfume of those beautiful years - Gold Effie
Brand: Dero Surf
Inscrisa de Punct Advertising
Campania: The Cocolino slippers - Silver Effie
Brand: Cocolino
Inscrisa de GMP Advertising
Campania: Pimp my bedroom - Bronze Effie
Brand: Axe
Inscrisa de Ogilvy Action
Campania: Sunsilk beetle
Brand: Sunsilk
Inscrisa de Punct Advertising
Campania: Hardworking and Generous
Brand: Cif&Domestos
Inscrisa de Brands&Bears
PROMOTIONS NON-FMCG PRODUCTS
Campania: You Get More from Logan - Silver Effie
Brand: Logan ABS & Logan Easy
Inscrisa de Graffiti BBDO
Campania: Choose the Logan KissFM star
Brand: Logan KissFM
Inscrisa de Graffiti BBDO
Campania: Wild Jeep
Brand: Jeep Grand Cherokee
Inscrisa de Headvertising
PROMOTIONS NON-FMCG SERVICES
Campania: Anti-Resentment Campaign - Gold Effie
Brand: Radio Guerrilla
Inscrisa de Propaganda
Campania: Light & Color - Silver Effie
Brand: Dolce
Inscrisa de Headvertising
Campania: Mr. Interest - Bronze Effie
Brand: MasterCard Forte from Banca Transilvania
Inscrisa de Next Advertising
Campania: Pink - Bronze Effie
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Campania: Grow your money with Raiffeisen Bank
Brand: Raiffeisen Bank
Inscrisa de Saatchi&Saatchi
Campania: The car
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Campania: You only have to imagine
Brand: Orange
Inscrisa de Leo Burnett & Target
RETAIL
Nu are finalisti.
TELECOMMUNICATIONS
Campania: The Ride - Gold Effie
Brand: ClickNet
Inscrisa de Grey Worldwide
Campania: We live in a world full of MMS! - Silver Effie
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Campania: Pimp my computer - Bronze Effie
Brand: Vodafone
Inscrisa de BV McCann Erickson Romania
Campania: Close to you
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Campania: 3 Millions
Brand: Cosmote
Inscrisa de Cohn&Jansen/Ashley&Holmes
Campania: Toys
Brand: Orange
Inscrisa de Leo Burnett & Target
SUSTAINED SUCCESS
Campania: 99 Stains - Gold Effie
Brand: Dero Surf
Inscrisa de Unilever South Central Europe
Campania: Friends Know Why - Silver Effie
Brand: Bergenbier
Inscrisa de Leo Burnett & Target
Campania: More fruit.More energy. - Silver Effie
Brand: Prigat
Inscrisa de 23 Communication Ideas
Campania: An extraordinary story - Silver Effie
Brand: Timisoreana
Inscrisa de GMP Advertising
Campania: Dacia Logan changes your life
Brand: Dacia Logan
Inscrisa de Graffiti BBDO
Campania: Get noticed
Brand: Wash&Go
Inscrisa de Leo Burnett & Target
Campania: Nature in the city
Brand: Dorna
Inscrisa de BV McCann Erickson Romania
GRAND EFFIE
Finalisti:
Campania: The story goes on - Grand Effie
Brand: Timisoreana
Inscrisa de GMP Advertising
Campania: Better Laugh than Cry Going Through It
Brand: Furazolidon
Inscrisa de Propaganda
Campania: Keep the taste of love
Brand: Tnuva
Inscrisa de BV McCann Erickson Romania
