Numai 26 de premii - dintre care 20 pe sectiuni si sase pe categorii - au fost acordate, joi seara, in cadrul galei Festivalului Ador 2010, unde agentia anului a fost declarata Leo Burnett&Target. Doar jumatate din cele 26 de agentii care au inscris lucrari la editia de anul acesta a festivalului, ce premiaza creativitatea in publicitatea romaneasca, au fost castigatoare.

In cadrul Ador 2010, 26 de agentii au inscris 157 de lucrari, comparativ cu 36 de agentii si 221 de lucrari la editia de anul trecut. Agentiile premiate anul acesta sunt:

  • DRAFTFCB Bucharest (inclusiv Best of Category la categoria Media)
  • GAV
  • GREY Bucharest (inclusiv Best of Category la categoria Special best-craft)
  • iLeo Marketing Interactiv
  • Leo Burnett&Target (inclusiv Best of Category la categoria Integrated Campaigns, alaturi de iLeo)
  • Interactions
  • Mercury 360
  • NEXT Advertising (inclusiv Best of Category la categoria Design)
  • Propaganda (inclusiv Best of Category la categoria TV - spots and campaigns)
  • Proximity Bucharest (inclusiv Best of Category la categoria Social Campaigns)
  • Publicis Romania
  • Tempo Advertising
  • Vitrina Advertising

PREMIILE ADOR 2010

Agentia Anului Ador 2010: Leo Burnett&Target

Spot din cadrul campaniei "Ziua Barbatului", castigatoare la categoria Campanii Integrate

Categoria TV – SPOTS AND CAMPAIGNS

Sectiunea FMCG - Food & Drinks

Castigator:

  • Agentie: Propaganda - Campania "Drink without spilling any drop"; Brand: Servus

Sectiunea Durables and Other Consumer Goods

Castigator:

  • Agentie: Propaganda - Campania "Don't let workers become your family"; Brand: Ytong

CASTIGATOR BEST OF CATEGORY TV

Propaganda - Don't let workers become your family; Brand: Ytong

Categoria Radio - SPOTS AND CAMPAIGNS

Nicio nominalizare, niciun castigator

Categoria MAGAZINE AND NEWSPAPER PRINT

Sectiunea Art, Culture, Media & Entertainment

Castigator:

  • Agentie: Mercury 360 - Campania "Listen"; Brand: Smart FM

Sectiunea Fashion & Lifestyle

Castigator:

  • Agentie: GREY Bucharest - Campania "Urban dangers"; Brand: Eastpak

Sectiunea Automotive and automotive products

Castigator:

  • Agentie: Publicis Romania - Campania "urbanproof"; Brand: Nissan Qashqai

Categoria OOH

Sectiunea Fashion & Lifestyle

Castigator:

  • Agentie: GREY Bucharest - Campania "Urban dangers"; Brand: Eastpak

Sectiunea Telecommunication services

Castigator:

  • Agentie: Publicis Romania - Campania "Unlimit yourself!"; Brand: Orange Young

Sectiunea Automotive and automotive products

Castigator:

  • Agentie: Publicis Romania - Campania "Qashqai. Urbanproof"; Brand: Nissan Qashqai

Categoria INTEGRATED CAMPAIGNS

Sectiunea Art, Culture, Media & Entertainment

Castigator:

  • Agentie: GAV - Campania "THE CUT CAMPAIGN"; Brand: Transylvania International Film Festival (TIFF)

Sectiunea Fast Moving Consumer Goods – Food & Drinks

Castigator:

  • Agentie: Leo Burnett&Target si iLeo Marketing Interactiv - Campania "Bergenbier Man's Day"; Brand: Bergenbier

CASTIGATOR BEST OF CATEGORY INTEGRATED CAMPAIGNS

Agentie: Leo Burnett&Target si iLeo Marketing Interactiv - Campania "Bergenbier Man's Day"

Brand: Bergenbier

Categoria ONLINE

Sectiunea Online Advertising Campaigns

Castigator:

  • Agentie: Interactions - Campania "Does it cost as much as you think?"; Brand: Mega Image

Categoria MEDIA

Sectiunea Use of Outdoor / Transit / Ambient Media

Castigator:

  • Agentie: DRAFTFCB Bucharest - Campania "Bodydresser's 20 minutes of muscles"; Brand: Pescariu Sports&Spa

CASTIGATOR BEST OF CATEGORY MEDIA

Agentie: DRAFTFCB Bucharest - Campania "Bodydresser's 20 minutes of muscles"; Brand: Pescariu Sports&Spa

Categoria DESIGN

Sectiunea Magazines and Newspapers/ Books/ Corporate Publishing

Castigator:

  • Agentie: NEXT Advertising - Campania "Box of Memories Annual Report"; Brand: Save the Delta

Sectiunea Packaging Design

Castigator:

  • Agentie: Vitrina Advertising - Campania "Monor Milk"; Brand: Monor

Sectiunea Direct & Collateral

Castigator:

  • Agentie: Tempo Advertising - Campania "Guinness Halloween Ghosters"; Brand: Guinness

CASTIGATOR BEST OF CATEGORY DESIGN

Agentie: NEXT Advertising - Campania "Box of Memories Annual Report"; Brand: Save the Delta

Categoria SPECIAL BEST - craft

Sectiunea Best Use of Illustration (Print)

Castigator:

  • Agentie: GREY Bucharest - Campania "Pinocchio"; Brand: Fundraising Campaign for Marie Curie Hospital

Sectiunea Best Use of Art Direction

Castigator:

  • Agentie: GREY Bucharest - Campania "Graffiti"; Brand: Eastpak

CASTIGATOR BEST OF CATEGORY SPECIAL BEST - craft

Agentie: GREY Bucharest - Campania "Pinocchio"; Brand: Fundraising Campaign for Marie Curie Hospital

Categoria SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Sectiunea Civic Behaviour and Public Participation

Castigator:

  • Agentie: NEXT Advertising - Campania "Don't Mix Things Up"; Brand: Selective Waste

Sectiunea Health

Castigator:

  • Agentie: GREY Bucharest - Campania "Bad Time Stories"; Brand: Fundraising Campaign for Marie Curie Hospital

Sectiunea Social Services for disadvantaged categories

Castigator:

  • Agentie: Proximity Bucharest - Campania "From Work to School"; Brand: Festival of Trees

CASTIGATOR BEST OF CATEGORY SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Agentie: Proximity Bucharest -Campania "From Work to School"; Brand: Festival of Trees