Ador 2010: Doar 26 de premii acordate si 13 agentii castigatoare. Leo Burnett&Target - Agentia de publicitate a anului

Vineri, 1 octombrie 2010, 10:45 Economie | Media & Publicitate

Numai 26 de premii - dintre care 20 pe sectiuni si sase pe categorii - au fost acordate, joi seara, in cadrul galei Festivalului Ador 2010, unde agentia anului a fost declarata Leo Burnett&Target. Doar jumatate din cele 26 de agentii care au inscris lucrari la editia de anul acesta a festivalului, ce premiaza creativitatea in publicitatea romaneasca, au fost castigatoare.

In cadrul Ador 2010, 26 de agentii au inscris 157 de lucrari, comparativ cu 36 de agentii si 221 de lucrari la editia de anul trecut. Agentiile premiate anul acesta sunt:

• DRAFTFCB Bucharest (inclusiv Best of Category la categoria Media)
• GAV
• GREY Bucharest (inclusiv Best of Category la categoria Special best-craft)
• iLeo Marketing Interactiv
• Leo Burnett&Target (inclusiv Best of Category la categoria Integrated Campaigns, alaturi de iLeo)
• Interactions
• Mercury 360
• NEXT Advertising (inclusiv Best of Category la categoria Design)
• Propaganda (inclusiv Best of Category la categoria TV - spots and campaigns)
• Proximity Bucharest (inclusiv Best of Category la categoria Social Campaigns)
• Publicis Romania
• Tempo Advertising
• Vitrina Advertising

PREMIILE ADOR 2010
Agentia Anului Ador 2010: Leo Burnett&Target

Spot din cadrul campaniei "Ziua Barbatului", castigatoare la categoria Campanii Integrate



Categoria TV – SPOTS AND CAMPAIGNS
Sectiunea FMCG - Food & Drinks
Castigator:

• Agentie: Propaganda - Campania "Drink without spilling any drop"; Brand: Servus

Sectiunea Durables and Other Consumer Goods
Castigator:

• Agentie: Propaganda - Campania "Don't let workers become your family"; Brand: Ytong

CASTIGATOR BEST OF CATEGORY TV
Propaganda - Don't let workers become your family; Brand: Ytong

Categoria Radio - SPOTS AND CAMPAIGNS
Nicio nominalizare, niciun castigator

Categoria MAGAZINE AND NEWSPAPER PRINT
Sectiunea Art, Culture, Media & Entertainment
Castigator:

• Agentie: Mercury 360 - Campania "Listen"; Brand: Smart FM

Sectiunea Fashion & Lifestyle
Castigator:

• Agentie: GREY Bucharest - Campania "Urban dangers"; Brand: Eastpak

Sectiunea Automotive and automotive products
Castigator:

• Agentie: Publicis Romania - Campania "urbanproof"; Brand: Nissan Qashqai

Categoria OOH
Sectiunea Fashion & Lifestyle
Castigator:

• Agentie: GREY Bucharest - Campania "Urban dangers"; Brand: Eastpak

Sectiunea Telecommunication services
Castigator:

• Agentie: Publicis Romania - Campania "Unlimit yourself!"; Brand: Orange Young

Sectiunea Automotive and automotive products
Castigator:

• Agentie: Publicis Romania - Campania "Qashqai. Urbanproof"; Brand: Nissan Qashqai

Categoria INTEGRATED CAMPAIGNS
Sectiunea Art, Culture, Media & Entertainment
Castigator:

• Agentie: GAV - Campania "THE CUT CAMPAIGN"; Brand: Transylvania International Film Festival (TIFF)

Sectiunea Fast Moving Consumer Goods – Food & Drinks
Castigator:

• Agentie: Leo Burnett&Target si iLeo Marketing Interactiv - Campania "Bergenbier Man's Day"; Brand: Bergenbier

CASTIGATOR BEST OF CATEGORY INTEGRATED CAMPAIGNS
Agentie: Leo Burnett&Target si iLeo Marketing Interactiv - Campania "Bergenbier Man's Day"
Brand: Bergenbier

Categoria ONLINE
Sectiunea Online Advertising Campaigns
Castigator:

• Agentie: Interactions - Campania "Does it cost as much as you think?"; Brand: Mega Image

Categoria MEDIA
Sectiunea Use of Outdoor / Transit / Ambient Media
Castigator:

• Agentie: DRAFTFCB Bucharest - Campania "Bodydresser's 20 minutes of muscles"; Brand: Pescariu Sports&Spa

CASTIGATOR BEST OF CATEGORY MEDIA
Agentie: DRAFTFCB Bucharest - Campania "Bodydresser's 20 minutes of muscles"; Brand: Pescariu Sports&Spa

Categoria DESIGN
Sectiunea Magazines and Newspapers/ Books/ Corporate Publishing
Castigator:

• Agentie: NEXT Advertising - Campania "Box of Memories Annual Report"; Brand: Save the Delta

Sectiunea Packaging Design
Castigator:

• Agentie: Vitrina Advertising - Campania "Monor Milk"; Brand: Monor

Sectiunea Direct & Collateral
Castigator:

• Agentie: Tempo Advertising - Campania "Guinness Halloween Ghosters"; Brand: Guinness

CASTIGATOR BEST OF CATEGORY DESIGN
Agentie: NEXT Advertising - Campania "Box of Memories Annual Report"; Brand: Save the Delta


Categoria SPECIAL BEST - craft
Sectiunea Best Use of Illustration (Print)
Castigator:

• Agentie: GREY Bucharest - Campania "Pinocchio"; Brand: Fundraising Campaign for Marie Curie Hospital

Sectiunea Best Use of Art Direction
Castigator:

• Agentie: GREY Bucharest - Campania "Graffiti"; Brand: Eastpak

CASTIGATOR BEST OF CATEGORY SPECIAL BEST - craft
Agentie: GREY Bucharest - Campania "Pinocchio"; Brand: Fundraising Campaign for Marie Curie Hospital


Categoria SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE
Sectiunea Civic Behaviour and Public Participation
Castigator:

• Agentie: NEXT Advertising - Campania "Don't Mix Things Up"; Brand: Selective Waste

Sectiunea Health
Castigator:

• Agentie: GREY Bucharest - Campania "Bad Time Stories"; Brand: Fundraising Campaign for Marie Curie Hospital

Sectiunea Social Services for disadvantaged categories
Castigator:

• Agentie: Proximity Bucharest - Campania "From Work to School"; Brand: Festival of Trees

CASTIGATOR BEST OF CATEGORY SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE
Agentie: Proximity Bucharest -Campania "From Work to School"; Brand: Festival of Trees