Cat de importante sunt produsele jurnalistice multimedia pentru presa online? Jurnalistul Jim Seida de la msnbc.com a discutat online despre multimedia si viitorul presei online

de Magda Barascu     HotNews.ro
Miercuri, 12 mai 2010, 17:15 Economie | Media & Publicitate

Jim Seida
Foto: Arhiva personala
Cum impacam jurnalismul cu internetul in era digitala? Presa online este doar o parte a viitorului, sau este in intregime viitorul? Cat de mult conteaza produsele multimedia pentru presa online? Ce aduce in plus produsul multimedia unui website? Jurnalistul Jim Seida, producator multimedia la msnbc.com a raspuns la intrebarile cititorilor despre importanta unui material jurnalistic video si viitorul presei online.

Despre Jim Seida pe site-ul Centrului pentru Jurnalism Independent

Jim Seida is one of the original multimedia journalists. Fourteen years ago, he helped create multimedia storytelling for an online audience as one of the core group of multimedia producers hired by Brian Storm during his tenure at msnbc.com.

Jim continues his work as one of the nation’s top multimedia reporters, using video, still pictures, audio and new technologies such as HD View and Photosynth to tell stories ranging from in-depth personal stories about race relations to breaking natural-disaster reporting following Hurricane Katrina.

Jim is often called upon to share his knowledge and experience at photojournalism and multimedia conferences worldwide. He is the premier instructor for teaching documentary audio reporting skills to photojournalists. In recent years, he’s lectured and coached at Eddie Adams Workshop, NPPA’s Multimedia Immersion and boot camps at University of North Carolina (Chapel Hill) and University of Miami (Florida).

Jim’s original multimedia reporting has been recognized by the Online News Association, National Press Photographers Association and Pictures of the Year International.

Cateva materiale multimedia ale lui Jim Seida:
Not participating in recession, Made in USA Multiracial in America


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Întrebari puse de cititorii HotNews.ro:


  • Întrebarea nr. 1 dan

    Do you think that the multimedia will gain ground against the traditional media? You think that this will happen also in Romania. Over how long?
    Do you think that the multimedia product should be available only with a fee?

    • 0 (0 voturi)    
      Jim Seida

      Multimedia is already gaining ground against traditional media, and I feel it will continue to do so. Yes, this will also happen in Romania, although I can't say how long it will take. I don't think people should have to pay a fee to view great multimedia. Web sites have tried this model in the past and it hasn't worked for them. I don't think it will work in the future, either.

  • Întrebarea nr. 2 Arsene Lupin

    Sunteti de acord cu declaratia de saptama aceasta a presedintelui american?

    "And with iPods and iPads and Xboxes and PlayStations — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation. So all of this is not only putting pressure on you; it's putting new pressure on our country and on our democracy."

    • 0 (0 voturi)    
      Jim Seida

      I don't understand this question.

  • Întrebarea nr. 3 Capocannoniere

    You probably heard this: Northwestern Uni researchers recently developed a software called Stats Monkey, which can generate baseball reports without any human help. This has been heralded by some as the beginning of the end for sports journalism. How do you feel about this, should sports writers be worried?

    Thanks for taking the time to chat! Much appreciated!

    • 0 (0 voturi)    
      Jim Seida

      I've read about Stats Monkey and looked at a similar technology, newsatseven.com, and I don't fee either of these are in any way a threat to good journalists. These technologies gather existing data and present it to the online audience in consolidated way; but they're missing the human element...the human approach that makes great journalism great.

      They don't show us anything we can't get somewhere else; they simply repackage already existing content. A journalist's job is to take a fresh look at a story, a subject, or a sporting event and tell that story in a way that's unique to him or her and to share this new view with the news audience.

  • Întrebarea nr. 4 Bogdan

    Why modern news organizations are using a variety of technologies to assist in telling stories in ways that
    increasingly combine media, data and user engagement?
    thank you

    • 0 (0 voturi)    
      Jim Seida

      Modern news organizations are using a variety of technologies to tell stories for two reasons. First, some stories are best told in a particular format...for example, a story about the Space Shuttle taking off might be best told through video, where the news audience can see and hear the shuttle leaving the launch pad.

      There are other stories that are quieter, and may be best told through a series of still images. Still other stories or information are best told graphically, where a user can interface with a graphical representation of the information and be given the ability to change parameters in the interactive/graphic to see how the information changes based upon the user-applied inputs.

      The other reason news is presented in a variety of formats is simply because different people want to digest the news in different ways. Some people prefer to read a story while others prefer to watch a video, so why not give people a choice?

  • Întrebarea nr. 5 Adriana

    A lot of Romanian media managers don't get the role of technology in the
    newsroom, driven by the opportunities and challenges introduced by the Internet. These roles within
    journalism organizations continue to evolve worldwide, and now begin to include programming skills, not just to run
    the business of news but to tell the stories in practicing the craft of journalism. This trend goes beyond
    combining multiple forms of media: text, audio, video and graphics (known as convergence), and moves
    into the realm of story creation using information gathering and technical presentation techniques.

    Why is it so important to get this and how do you think newsroom of an online journalists can be made to understand the importance of their
    involvment in creating online news packages that access databases, archival documents, photos, audio and
    video and increasingly provides the opportunity for users to interact with and contribute to the
    presentation?

    thank you

    • 0 (0 voturi)    
      Jim Seida

      Different stories are best told with different tools. For some stories, video is the best tool to use to convey the information; for others an informational graphic is necessary for your audience to understand the information you're trying to convey.

      It's important for journalists today to know what tools are available to them and to know how to use them. I'm not saying that everyone has to be good at everything - I believe people should play to their strengths. In other words, someone who is great at shooting video might not be great at writing the code necessary to build an interactive graphic.

      But, managers and editors need to recognize how best to tell each story and to have a staff that's diverse enough to accomplish the task. Also, by revealing (and sometimes repackaging) the databases that are available online to our audience, we can empower them to go beyond our story and do some exploring, and learning, on their own.

  • Întrebarea nr. 6 Iulia Luigi

    1. Are the journalists, as we traditionally define them, run the risk of becoming irrelevant without an updated understanding of modern story-creation and delivery
    methods?

    2. 2. How important it is for a journalist to get the importance of a video material part of his story and what are the riscks if he's not getting that?

    3. More important why do you think is a newsroom should promote the value added of its video products in storytelling?
    thanks

    • 0 (0 voturi)    
      Jim Seida

      Like any profession, when the technology changes and when the customer is demanding a different or new product, you need to either be willing to adapt and change or you risk becoming irrelevant

    • 0 (0 voturi)    
      Jim Seida

      2. Not all stories are best told with video, but many are, and the online news audience is consuming more and more video all the time. If, as a journalist or a news website, you ignore video and multimedia, you risk losing your audience to a site that provides these products.

      3. If you ignore video and other forms of multimedia, you are ignoring some (now) basic forms of story telling that the internet news consumer is hungry for, and you risk losing your audience, and consequently, you risk losing advertising revenue.

  • Întrebarea nr. 7 Andrei Trasca

    The culture of technology is different than that of journalism. They each carry different ideas about
    objectivity, transparency, sharing of information and performance. By merging these cultures, what
    emerges in terms of a hybrid dynamic? How do the editors, journalists, managers, their backgrounds and training, their processes
    and the organizational structure affect the products they deliver?

    WHat do you think, is print media going to die?

    Thank you.

    • 0 (0 voturi)    
      Jim Seida

      The idea of printing media on dead (or even recycled) trees and burning fuel to drive it around to deliver is a very resource-intensive way to deliver information. By the time your newspaper lands on your front porch, the story on the front page is already about six hours old. Online, that same story is updated constantly, on a minute-by-minute basis. Will print media die? I don't know; but I read a lot more stories about newspapers closing than I do about newspapers starting up.

      Thank you.

  • Întrebarea nr. 8 mir

    do you think there should be a conssideration for the quality of the multimedia products delivered by the online press? what I mean is that there are some journalists that think that it's enough to film a story with a low quality camera even if they would have the means to film with professional cameras, just because the reader will watch it anyhow, like they do with de poor footages the bloggers post, shot with their telephone and with an awul sound.

    isn't there a problem about the respect that we show to our public? I wouldn't listen to a recording that has a lot of background noise and is almost "unhearable", just because the reporter was to lazy to use a microphone and prefered to record it with his telephone lying on the table 2 meter away from the subject. would you?

    thank you.

    • 0 (0 voturi)    
      Jim Seida

      Again, I agree completely. The public won't watch bad video when someone else is offering good video. Journalists and news publications need to do everything they can to ensure the quality of their work is as high as possible.

      thank you.

  • Întrebarea nr. 9 gigel

    what drove you towards multimedia 14 years ago, when most of us didn't even know what that was? :)

    • 0 (0 voturi)    
      Jim Seida

      I was a photography student at the University of Missouri, Columbia in the United States. I was working on a photo project about an old woman who lived in an apartment building and had a small garden. The first day I was photographing her, I was struck by how her voice sounded and the interesting way she spoke and told stories. I knew right away that putting her quotes into photo captions wouldn't be enough for this story; I knew that people had to hear her voice to really understand who she was. So, I started bringing a cassette tape recorder with me when I went to photograph her and I would sit down with her and talk with her and record her stories. I also recorded the sounds of her working in the garden and sewing on her sewing machine. Then I scanned the film (this was before digital cameras) and digitized the audio and worked to put them together on a computer so I could play the audio and have the images fade in and out while the audio played. I was hooked on sound and interviewing people from that moment on.

  • Întrebarea nr. 10 Albert

    1. What is the average cost in US to produce a quality show for online? (e.g. 5 min. interview - rent equipment / software / wages - camera man, editor, reporter etc.).
    2. What are the best ingredients for making a great multimedia content for online? Please prioritise.
    3. What are the best learning sources for creating quality online multimedia projects?
    4. Some personal opinions about: Final Cut vs. Adobe Premiere / HD camcorders - Sony vs Canon / fluorescent lights - led panel lights or halogen lights / start-up vs. media holding

    • 0 (0 voturi)    
      Jim Seida

      1. Producing a quality video is not inexpensive, but most of the costs are up-front investments in equipment, software and training. Beyond that, the biggest investment you make in your work is time, and sometimes travel, depending upon your story. At msnbc.com, we're producing high quality videos with one person doing the reporting, filming and editing and producing.
      2. 1) A great story
      2) The skill set and equipment to tell the story well and to tell it in the way that best serves the story.
      3) All the elements that make a great multimedia piece: Rich, story-telling audio and images and information that is useful to the end user.
      3. More and more universities are offering multimedia training as part of their journalism programs. For software training look at www.lynda.com; for audio training look at www.audio.msnbc.com; and for further training on multimedia gathering and software, look at http://www.mediastorm.com/submissions/index.htm.
      4. Personal opinions - I edit primarily in Avid, but if I had to choose between FC and Premiere, I'd choose FC only because I've had more (and better) experience(s) with it. Sony vs. Canon - I'm shooting with the Canon 5D Mkll now, and while it has a ton of shortcomings, I think it's headed in the right direction, so I'll say Canon. Lights - LED panels absolutely rock. They're small, dimmable without any change in color temperature, and they don't get hot. I don't understand the last question. I'm sorry.








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1088 vizualizari

  • 0 (0 voturi)    
    Multimedia (Miercuri, 12 mai 2010, 18:23)

    dan [anonim]

    Do you think that the multimedia will gain ground against the traditional media? You think that this will happen also in Romania. Over how long?
    Do you think that the multimedia product should be available only with a fee?
    • 0 (0 voturi)    
      answer (Joi, 13 mai 2010, 16:18)

      Jim Seida [hotnews.ro] i-a raspuns lui dan

      Multimedia is already gaining ground against traditional media, and I feel it will continue to do so. Yes, this will also happen in Romania, although I can't say how long it will take. I don't think people should have to pay a fee to view great multimedia. Web sites have tried this model in the past and it hasn't worked for them. I don't think it will work in the future, either.
  • 0 (0 voturi)    
    IPAD (Miercuri, 12 mai 2010, 20:08)

    Arsene Lupin [anonim]

    Sunteti de acord cu declaratia de saptama aceasta a presedintelui american?

    "And with iPods and iPads and Xboxes and PlayStations — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation. So all of this is not only putting pressure on you; it's putting new pressure on our country and on our democracy."
    • 0 (0 voturi)    
      answer (Joi, 13 mai 2010, 16:18)

      Jim Seida [hotnews.ro] i-a raspuns lui Arsene Lupin

      I don't understand this question.
  • 0 (0 voturi)    
    Stats Monkey (Miercuri, 12 mai 2010, 23:58)

    Capocannoniere [anonim]

    You probably heard this: Northwestern Uni researchers recently developed a software called Stats Monkey, which can generate baseball reports without any human help. This has been heralded by some as the beginning of the end for sports journalism. How do you feel about this, should sports writers be worried?

    Thanks for taking the time to chat! Much appreciated!
    • 0 (0 voturi)    
      answer (Joi, 13 mai 2010, 16:16)

      Jim Seida [hotnews.ro] i-a raspuns lui Capocannoniere

      I've read about Stats Monkey and looked at a similar technology, newsatseven.com, and I don't fee either of these are in any way a threat to good journalists. These technologies gather existing data and present it to the online audience in consolidated way; but they're missing the human element...the human approach that makes great journalism great.

      They don't show us anything we can't get somewhere else; they simply repackage already existing content. A journalist's job is to take a fresh look at a story, a subject, or a sporting event and tell that story in a way that's unique to him or her and to share this new view with the news audience.
  • 0 (0 voturi)    
    one question (Joi, 13 mai 2010, 5:34)

    Bogdan [anonim]

    Why modern news organizations are using a variety of technologies to assist in telling stories in ways that
    increasingly combine media, data and user engagement?
    thank you
    • 0 (0 voturi)    
      answer (Joi, 13 mai 2010, 16:17)

      Jim Seida [hotnews.ro] i-a raspuns lui Bogdan

      Modern news organizations are using a variety of technologies to tell stories for two reasons. First, some stories are best told in a particular format...for example, a story about the Space Shuttle taking off might be best told through video, where the news audience can see and hear the shuttle leaving the launch pad.

      There are other stories that are quieter, and may be best told through a series of still images. Still other stories or information are best told graphically, where a user can interface with a graphical representation of the information and be given the ability to change parameters in the interactive/graphic to see how the information changes based upon the user-applied inputs.

      The other reason news is presented in a variety of formats is simply because different people want to digest the news in different ways. Some people prefer to read a story while others prefer to watch a video, so why not give people a choice?
  • 0 (0 voturi)    
    online and tech (Joi, 13 mai 2010, 5:43)

    Adriana [anonim]

    A lot of Romanian media managers don't get the role of technology in the
    newsroom, driven by the opportunities and challenges introduced by the Internet. These roles within
    journalism organizations continue to evolve worldwide, and now begin to include programming skills, not just to run
    the business of news but to tell the stories in practicing the craft of journalism. This trend goes beyond
    combining multiple forms of media: text, audio, video and graphics (known as convergence), and moves
    into the realm of story creation using information gathering and technical presentation techniques.

    Why is it so important to get this and how do you think newsroom of an online journalists can be made to understand the importance of their
    involvment in creating online news packages that access databases, archival documents, photos, audio and
    video and increasingly provides the opportunity for users to interact with and contribute to the
    presentation?

    thank you
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:16)

      Jim Seida [hotnews.ro] i-a raspuns lui Adriana

      Different stories are best told with different tools. For some stories, video is the best tool to use to convey the information; for others an informational graphic is necessary for your audience to understand the information you're trying to convey.

      It's important for journalists today to know what tools are available to them and to know how to use them. I'm not saying that everyone has to be good at everything - I believe people should play to their strengths. In other words, someone who is great at shooting video might not be great at writing the code necessary to build an interactive graphic.

      But, managers and editors need to recognize how best to tell each story and to have a staff that's diverse enough to accomplish the task. Also, by revealing (and sometimes repackaging) the databases that are available online to our audience, we can empower them to go beyond our story and do some exploring, and learning, on their own.
  • 0 (0 voturi)    
    3 questions (Joi, 13 mai 2010, 5:53)

    Iulia Luigi [anonim]

    1. Are the journalists, as we traditionally define them, run the risk of becoming irrelevant without an updated understanding of modern story-creation and delivery
    methods?

    2. 2. How important it is for a journalist to get the importance of a video material part of his story and what are the riscks if he's not getting that?

    3. More important why do you think is a newsroom should promote the value added of its video products in storytelling?
    thanks
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:16)

      Jim Seida [hotnews.ro] i-a raspuns lui Iulia Luigi

      Like any profession, when the technology changes and when the customer is demanding a different or new product, you need to either be willing to adapt and change or you risk becoming irrelevant
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:17)

      Jim Seida [hotnews.ro] i-a raspuns lui Iulia Luigi

      2. Not all stories are best told with video, but many are, and the online news audience is consuming more and more video all the time. If, as a journalist or a news website, you ignore video and multimedia, you risk losing your audience to a site that provides these products.

      3. If you ignore video and other forms of multimedia, you are ignoring some (now) basic forms of story telling that the internet news consumer is hungry for, and you risk losing your audience, and consequently, you risk losing advertising revenue.
  • 0 (0 voturi)    
    2 quick questions (Joi, 13 mai 2010, 6:04)

    Andrei Trasca [anonim]

    The culture of technology is different than that of journalism. They each carry different ideas about
    objectivity, transparency, sharing of information and performance. By merging these cultures, what
    emerges in terms of a hybrid dynamic? How do the editors, journalists, managers, their backgrounds and training, their processes
    and the organizational structure affect the products they deliver?

    WHat do you think, is print media going to die?

    Thank you.
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:18)

      Jim Seida [hotnews.ro] i-a raspuns lui Andrei Trasca

      The idea of printing media on dead (or even recycled) trees and burning fuel to drive it around to deliver is a very resource-intensive way to deliver information. By the time your newspaper lands on your front porch, the story on the front page is already about six hours old. Online, that same story is updated constantly, on a minute-by-minute basis. Will print media die? I don't know; but I read a lot more stories about newspapers closing than I do about newspapers starting up.

      Thank you.
  • 0 (0 voturi)    
    one question (Joi, 13 mai 2010, 10:27)

    mir [anonim]

    do you think there should be a conssideration for the quality of the multimedia products delivered by the online press? what I mean is that there are some journalists that think that it's enough to film a story with a low quality camera even if they would have the means to film with professional cameras, just because the reader will watch it anyhow, like they do with de poor footages the bloggers post, shot with their telephone and with an awul sound.

    isn't there a problem about the respect that we show to our public? I wouldn't listen to a recording that has a lot of background noise and is almost "unhearable", just because the reporter was to lazy to use a microphone and prefered to record it with his telephone lying on the table 2 meter away from the subject. would you?

    thank you.
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:18)

      Jim Seida [hotnews.ro] i-a raspuns lui mir

      Again, I agree completely. The public won't watch bad video when someone else is offering good video. Journalists and news publications need to do everything they can to ensure the quality of their work is as high as possible.

      thank you.
  • 0 (0 voturi)    
    multimedia (Joi, 13 mai 2010, 10:29)

    gigel [anonim]

    what drove you towards multimedia 14 years ago, when most of us didn't even know what that was? :)
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:19)

      Jim Seida [hotnews.ro] i-a raspuns lui gigel

      I was a photography student at the University of Missouri, Columbia in the United States. I was working on a photo project about an old woman who lived in an apartment building and had a small garden. The first day I was photographing her, I was struck by how her voice sounded and the interesting way she spoke and told stories. I knew right away that putting her quotes into photo captions wouldn't be enough for this story; I knew that people had to hear her voice to really understand who she was. So, I started bringing a cassette tape recorder with me when I went to photograph her and I would sit down with her and talk with her and record her stories. I also recorded the sounds of her working in the garden and sewing on her sewing machine. Then I scanned the film (this was before digital cameras) and digitized the audio and worked to put them together on a computer so I could play the audio and have the images fade in and out while the audio played. I was hooked on sound and interviewing people from that moment on.
  • 0 (0 voturi)    
    Few questions (Joi, 13 mai 2010, 10:54)

    Albert [anonim]

    1. What is the average cost in US to produce a quality show for online? (e.g. 5 min. interview - rent equipment / software / wages - camera man, editor, reporter etc.).
    2. What are the best ingredients for making a great multimedia content for online? Please prioritise.
    3. What are the best learning sources for creating quality online multimedia projects?
    4. Some personal opinions about: Final Cut vs. Adobe Premiere / HD camcorders - Sony vs Canon / fluorescent lights - led panel lights or halogen lights / start-up vs. media holding
    • 0 (0 voturi)    
      answer (Vineri, 14 mai 2010, 14:21)

      Jim Seida [hotnews.ro] i-a raspuns lui Albert

      1. Producing a quality video is not inexpensive, but most of the costs are up-front investments in equipment, software and training. Beyond that, the biggest investment you make in your work is time, and sometimes travel, depending upon your story. At msnbc.com, we're producing high quality videos with one person doing the reporting, filming and editing and producing.
      2. 1) A great story
      2) The skill set and equipment to tell the story well and to tell it in the way that best serves the story.
      3) All the elements that make a great multimedia piece: Rich, story-telling audio and images and information that is useful to the end user.
      3. More and more universities are offering multimedia training as part of their journalism programs. For software training look at www.lynda.com; for audio training look at www.audio.msnbc.com; and for further training on multimedia gathering and software, look at http://www.mediastorm.com/submissions/index.htm.
      4. Personal opinions - I edit primarily in Avid, but if I had to choose between FC and Premiere, I'd choose FC only because I've had more (and better) experience(s) with it. Sony vs. Canon - I'm shooting with the Canon 5D Mkll now, and while it has a ton of shortcomings, I think it's headed in the right direction, so I'll say Canon. Lights - LED panels absolutely rock. They're small, dimmable without any change in color temperature, and they don't get hot. I don't understand the last question. I'm sorry.


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