Ghita Ciobanul - cea mai eficienta campanie de publicitate din ultimul an. 40 de premii acordate la Gala Effie Romania 2014

de C.I.     HotNews.ro
Marţi, 17 iunie 2014, 10:57 Economie | Media & Publicitate

Ghita Ciobanul
Foto: Captura YouTube
 documente
(17 Iun 2014) DOC, 101KB
Agentia McCann Erickson Romania a primit marele premiu pentru campania "Ghita Ciobanul", in cadrul Galei Effie Romania 2014, eveniment desfasurat luni seara si care a premiat cele mai eficiente campanii de publicitate din ultimul an. In cadrul Galei, au fost acordate 40 de premii unui numar de 18 agentii.

Pe langa marele premiu, McCann Erickson a castigat alte cinci premii pentru campanii derulate pentru Mega Image, Rom, Vodafone. O alta agentie, Graffiti BBDO, a primit [erata] sapte premii, inclusiv doua de aur. Doua trofee de aur a castigat si GMP, pentru campania "Why Don't You Come Over" - client Gandul.info.

Dintre agentiile care au inscris campanii, o agentie de media - Mindshare - este singura care a castigat doua premii - un argint si un bronz. Au mai castigat cate un premiu, in calitate de agentii care au inscris campanii, UM Romania (parte a McCann) si Starcom MediaVest.

In total au fost acordatate 11 premii de aur, 15 de argint si 13 de bronz si un mare premiu. Cele 18 agentii de comunicare premiate sunt:

Cohn & Jansen JWT, Geometry Global Romania, GMP Advertising, Graffiti BBDO, Jazz, Leo Burnett & Target, Lowe & Partners, McCann Erickson,  Mindshare Media, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, Starcom MediaVest Group, The Geeks si Wunderman Romania.

Juriul - care a avut de analizat 90 de campanii inscrise - a fost format din 55 de reprezentanti marcanti ai industriei de marketing si comunicare din Romania si a fost condus de Bianca Borubon, franchise operations director - Europa Centrala la Coca-Cola Central and Southern Europe.

  • Lista completa a premiilor si nominalizarilor - in documentul atasat


Lista castigatorilor Effie 2014

  • PACKAGED FOOD

BRONZE
Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agency: Senior Hyperactive, Lowe Varsovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media

SILVER
Campaign: Easy as MBS
Client: Albalact
Brand: Raraul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next

Campaign: More liver, liver, liver
Client: Hame Romania
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group Romania

GOLD
Fara castigator


  • \u000CSNACKS, CONFECTIONARY AND DESERTS

BRONZE
Campaign: Lay's Vault of Crunchiness
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom

SILVER
Campaign: Lay's - The Duel
Client: PepsiCo Romania
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD


\u000CGOLD
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann
\u000C

  • PERSONAL CARE PRODUCTS & SERVICES


BRONZE
Fara castigator

SILVER
Campaign: Oral-B Power Campaign
Client: Procter & Gamble Romania
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

GOLD
Fara castigator

\u000C

  • HOUSEHOLD SUPPLIES & SERVICES


BRONZE
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR

SILVER
Fara castigator

GOLD
Fara castigator


  • ALCOHOLIC BEVERAGES - BEERS


BRONZE
Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucas
Entrant Agency: GMP Advertising

SILVER
Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media

GOLD
Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrila & Asociatii
Media Agency: Media Investment
\u000C

  • DURABLES

BRONZE
Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group


Campaign: Manifesto for creativity
Client: Samsung Electronics Romania
Brand: Samsung
Entrant Agency: Starcom MediaVest Group

SILVER
Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global Romania

GOLD
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group


  • RETAIL

BRONZE
Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global Romania

SILVER
Fara castigator

GOLD
Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media

  • \u000CFINANCIAL SERVICES


BRONZE
Campaing: When it matters to you
Client: Provident Financial Romania
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media

Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment

SILVER
Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency

GOLD
Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Societe Generale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

  • MEDIA & ENTERTAINMENT


BRONZE
Fara castigator

SILVER
Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising

GOLD
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler


  • TELECOMMUNICATIONS INTERNET & DATA


BRONZE
Fara castigator

SILVER
Fara castigator

GOLD
Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania


  • HEALTCARE PRODUCTS 8 SERVICES


BRONZE
Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC

SILVER
Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme Romania
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network

GOLD
Fara castigator

  • OTHERS


BRONZE
Fara castigator

SILVER
Campaign: Place an ad on Mercador
Client: Allegro Group Romania
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL

GOLD
Campaign: Varu' te rezolva
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media

  • SUSTAINED SUCCESS

BRONZE
Fara castigator

SILVER

Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment

GOLD

Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann


  • SHOPPER MARKETING

BRONZE
Campaign: Time for movies
Client: Procter & Gamble Romania
Brand: P&G Multibrand
Entrant Agency: Geometry Global Romania

SILVER
Campaign: Roll Out Advantage
Client: Procter & Gamble Romania
Brand: P&G Multibrand
Entrant Agency: Geometry Global Romania

GOLD
Fara castigator


  • BRAND EXPERIENCE


BRONZE
Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman Romania
Media Agency: Mindshare Media

SILVER
Fara castigator

GOLD
Fara castigator

  • GOODWORKS EFFIE - BRANDS (CSR)


BRONZE
Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson

SILVER
Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia

GOLD
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler

  • GOODWORKS EFFIE - NON-PROFIT


BRONZE
Fara castigator

SILVER
Fara castigator

GOLD
Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO

  • MEDIA INNOVATION


BRONZE
Fara castigator

SILVER
Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM Romania
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide

GOLD
Fara castigator


  • SINGLE MEDIA COMPANY ACTIVATION


BRONZE
Fara castigator
NO WINNER

SILVER
Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising

GOLD
Fara castigator
\u000C


  • GRAND EFFIE

NOMINEES

Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group

Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gandul
Entrant Agencies: GMP Advertising & Webstyler

Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann

  • WINNER GRAND EFFIE 2014

Campaign: Ghita the Social Shepherd
Client: Vodafone Romania
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM Romania



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Articol sustinut de Superbrands

AmCham  - 25 de ani de impact in Romania, prin sustinerea consultarii intre mediul public si privat, pentru dezvoltarea Romaniei

Camera de Comert Americana in Romania (AmCham Romania) este de 25 de ani intre cele mai reprezentative asociatii ale comunitatii de afaceri din Romania, fiind recunoscuta drept un promotor al dialogului public-privat pe teme ce privesc mediul de afaceri, politicile publice cu impact asupra economiei, competitivitatea Romaniei sau dinamica relatiilor comerciale intre SUA si Romania.

2618 vizualizari

  • +1 (1 vot)    
    Ghita 4 President ! (Marţi, 17 iunie 2014, 11:15)

    MenInBlack [utilizator]

    Cel mai vizualizat roman - ''cea mai eficienta campanie de publicitate din ultimul an.'' >>> cele mai multe ... voturi pentru un candidat independent ! ;)
  • +2 (2 voturi)    
    eveniment sponsorizat de Vodafone ? :) (Marţi, 17 iunie 2014, 11:17)

    Andor74 [utilizator]

    si Dan Pita e cel mai laudat regizor roman dar cati puteti urmari filmele lui?
  • +3 (3 voturi)    
    Si cand a pozat cu Ponta (Marţi, 17 iunie 2014, 12:15)

    Matrafirefox [utilizator]

    a disparut (temporar) din peisaj. Tot ce atinge Ponta se destrama.


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